Sharing a common vision and an
identical set of values, we strive to
deliver a brand experience unique
to Amara in our three interrelated
The Amara Vision is to be
recognised as a leading Asian
integrated lifestyle group, with
premium brands that exude the
value, quality and style of our
product offerings, and a warm
and personalised service that
goes beyond the expectations
of our customers.
allow us to embody the innovative
and creative spirit, daring to
dream and constantly keeping up
with trends. We are committed to
providing a quality and superior
integrated lifestyle product,
delivered with the utmost
professionalism and that special
touch of Asian hospitality.
is to maintain excellence in all
that we do, and offer long term
benefits to our shareholders, our
customers and our employees.
is our people. We value their
contributions and are dedicated to
training and bringing out the best
in our people.